Our Process
Building a website doesn't have to be overwhelming. Every website starts with a plan. Our four-phase process keeps it on track. No surprises, no guesswork.
Week 1-2
Phase 01 / Define
The Strategy Questionnaire
A deep-dive questionnaire to help clarify your target audience, core offerings, and exact business goals.
The Strategy Call
An in-depth conversation to review your goals, unpack your competitive landscape, and establish a clear direction.
Site Outline
We use the information we've gathered from you to build a strategy for your website. This includes things like pages, site architecture, and user flow.
Week 2-4
Phase 02 / Design
Wireframing
A bare-bones, structural layout of your homepage. Think of it like a house blueprint—we lock in the content placement and user flow without the distraction of colors or images.
Style Tile
A curated collection of design assets—including typography, color palette, button styles, and imagery — to establish the look, feel, and mood of your site.
High-Fidelity Mockups
Once the wireframe and style tiles are approved, we bring them together into a complete layout of your homepage so you can see how it will look on a screen.
Week 4-8
Phase 03 / Develop
Custom WordPress Build
Developing your approved layout utilizing modern best practices, clean responsive code, and optimized performance structures.
Content Integration & Basic SEO
Formatting your copy, optimizing your imagery, and setting up core on-page SEO signals so Google knows exactly who you are.
Testing & Refinements
Rigorously testing the site across modern browsers and mobile devices to ensure a seamless, glitch-free user experience.
Ongoing
Phase 04 / Delight
The Official Launch
Managing the technical setup to transition your site smoothly from the staging environment to the live web.
Post-Launch Optimizations
Running final speed, caching, and security checks to make sure your site is lightning-fast out of the gate.
Ongoing Management & Support
Seamless transitioning into an ongoing website management plan covering secure hosting, regular updates, backups, and proactive support.