Strategy Questionnaire

Fill out the strategy questionnaire to help us clarify your goals for your new website. Feel free to skip questions you find irrelevant, and provide as much info as you’d like.

"*" indicates required fields

Name*

First Last

Email*

What Is Your Business Name?*

Please enter the business name that this website will be for

What is your website?

Do you have your web content ready?

Yes, take it from my existing website

Yes, it’s in documents ready to go

Nope, but I will be writing it

Nope, and I need help with it

How long have you been in business?

What does your company do? What products and services do you offer?*

Who are the decision makers for this project?*

Will you be making the final decision or will you also be consulting your team?

Copy in the URL for up to 3 competitors

Who are your ideal customers?

[e.g. how old are they? Male or female? Where do they live? Do they run a business? How big are those businesses? Do they have a family?]

Why are they visiting your website?

[e.g. research, to buy a product, read news, download something, find out how to contact you]

Anything else you can tell us about the people that you want to visit your site?

Why do you need a new website?*

What do you like about your old website?

What don't you like?

Describe your ideal website in 1-2 sentences

To call your website a success, what would need to happen?

What is the MOST important thing that a visitor to your site should do?

[e.g. call you, send you an email, book a time, buy something]

Any secondary goals?

[e.g. Sign up to a newsletter, send you an email]

Any other technical details or features we need to include? [What’s in your head… what do you want the website to do? Let loose here]

If you already know, list out the pages you want on your site.

Copy in the URL of 3 to 5 websites you like, describe what you do and don’t like with each one

Do you already have a logo/branding?

Do you have any concerns or worries?

Comments

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