BestMind Behavioral Health

Web Design

UI/UX Strategy

Web Development

BestMind Behavioral Health is an Oregon-based mental health practice specializing in evidence-based treatment for depression, anxiety, and other behavioral health conditions. By the time they reached out to Hopewell, they had grown significantly — multiple providers, multiple locations, and a marketing team actively running campaigns — but their website hadn't kept pace.

The site was built by a previous agency on WordPress, but the implementation left the marketing team almost entirely dependent on outside developers for updates. New landing pages for ad campaigns required back-and-forth with a developer, added time to every initiative, and came with a price tag for each change. Meanwhile the design itself — busy layouts, harsh colors, dense copy — was working against the calm and trustworthy impression a behavioral health practice needs to make.

The core problem was twofold. Visually, the site felt clinical and overwhelming — the opposite of what someone seeking mental health support needs to experience when they first land on a page. Structurally, it was locked down in a way that made the marketing team's job harder than it needed to be.

For a practice that was actively investing in paid campaigns and growing into new service lines, a website that couldn't be updated quickly and confidently was a real bottleneck. They needed a site that felt right to potential clients and worked for the team behind it.

We rebuilt the site in WordPress using Divi, prioritizing two things above everything else: a design that felt calm and credible to potential clients, and an editing experience that gave the marketing team real flexibility without needing a developer for every change.

On the design side, we moved away from the busy layouts and harsh visual treatment of the previous site toward something warmer and more considered — clear hierarchy, better use of whitespace, and a tone that matched the care the practice actually delivers.

On the technical side, we implemented HIPAA-compliant contact forms using Jotform so that client inquiries could be handled securely from the first point of contact. We also migrated the site to our managed WordPress hosting environment, which improved performance and gave the team a stable, well-supported foundation to build from.

The result was a site the marketing team could actually use — one they could update themselves, build new landing pages on, and trust to represent the practice well.

• Full WordPress redesign in Divi
• Custom page templates for marketing landing pages
• HIPAA-compliant contact forms via Jotform
• Content structure and copy support