Perlo Construction

Web Design

UI/UX Strategy

Web Development

Hosting & Support

Perlo is a large, well-established commercial construction company with hundreds of projects and a strong presence in the Pacific Northwest. Their previous website was hand-coded on WordPress and more than five years old, which made updates difficult and limited their ability to support new marketing initiatives. The Perlo team needed a modern, flexible website that reflects the strength of their brand and can grow with them over time.

Perlo’s existing site was custom-built without a visual editor, which meant even small changes required developer intervention. It also meant they were stuck within confined page templates. With more than 250+ projects and pages, any rebuild also needed to be done carefully to preserve SEO value and historical project content.

The new website had to:

• Support ongoing campaigns and landing pages
• Be easy for their internal team to update
• Maintain search rankings and URL structure
• Modernize both design and usability
• Provide a scalable framework for future content growth

We began by installing a temporary visual builder plugin to support short-term campaign needs. This allowed Perlo to create new landing pages while we planned the long-term rebuild.

The new site is being rebuilt in WordPress using a modern page builder framework that:

• Streamlines page creation and editing
• Improves performance, speed, and accessibility
• Standardizes layout components for consistency
• Preserves SEO and project history
• Gives Perlo’s internal team full control of content updates

Because the project library is large and detailed, we are designing a repeatable project template that makes future updates efficient and visually consistent.

• New WordPress website built with a modern page builder
• Updated design system aligned with Perlo’s brand
• Standardized content structures for 250+ project pages
• Improved project gallery navigation
• Flexible landing page templates for campaigns and new initiatives
• Performance and accessibility improvements

Currently in development. The updated website will launch with improved usability, reduced editing friction, and a clearer showcase of Perlo’s work and capabilities.