Local SEO
Show up where your customers are searching.
Local SEO for small businesses that want to be found by the right people, in the right place, at the right time. No fluff. No mystery. Just the fundamentals done well.
Most small businesses have a website that looks fine — but they're invisible in local search. Whether someone is searching for a contractor in Portland or a therapist near them, your Google Business Profile and on-site optimization determine whether you show up at all. We handle that.
What's Included
Three things that actually move the needle.
01.
Google Business Profile
Full setup or audit and optimization of your GBP — categories, service areas, photos, hours, and everything Google uses to decide whether to show you in the local pack.
02.
Local keyword targeting
Research and implementation of the terms your local customers actually search. Woven into your pages, headings, and metadata — not stuffed in.
03.
Local citations & NAP
Your name, address, and phone number need to be consistent everywhere they appear online. We audit and clean up the directories that matter for local authority.
This is a good fit if...
Good Fit
Not A Good Fit
Also worth knowing
Local SEO works best alongside a solid website.
If your website is the first thing someone sees after finding you on Google, it needs to hold up. We often pair local SEO work with one of our web design services — so the foundation and the visibility are handled together, by the same studio that knows your business.
Common questions about local SEO.
How is local SEO different from regular SEO?
Regular SEO is about ranking for broad searches anywhere on the web. Local SEO is specifically about showing up when someone nearby searches for a business like yours — in Google's local pack, on Google Maps, and in location-based queries. It involves your Google Business Profile, local citations, and on-site signals that tell Google where you are and who you serve.
Do I need a website for local SEO to work?
A strong Google Business Profile alone can help you show up in local searches — but a well-optimized website significantly increases your chances of ranking, and it's what someone lands on after they click. The two work together. If your site needs work, we can handle both.
How long does it take to see results?
Local SEO is not instant. Most businesses start seeing meaningful movement within 2–4 months, though competitive markets can take longer. What we can do quickly is clean up the things that are actively hurting you — incomplete profiles, inconsistent business info, missing categories — and those improvements tend to show up faster than content-driven ranking gains.
What exactly is a Google Business Profile, and why does it matter?
Your Google Business Profile (GBP) is the listing that appears in Google Maps and the local pack — the group of three businesses that shows up at the top of local searches. It includes your hours, photos, reviews, services, and more. A well-optimized profile is one of the highest-leverage things a local business can have, and most are either unclaimed or significantly incomplete.
What are local citations and why do they matter?
Citations are anywhere your business name, address, and phone number (NAP) appear online — directories like Yelp, Apple Maps, the Better Business Bureau, and dozens of others. When that information is consistent across sources, Google trusts it more. When it's inconsistent — old addresses, different phone numbers, misspelled names — it can quietly drag down your local rankings.
Can you guarantee I'll rank #1?
No — and anyone who promises that is overselling. Google's algorithm is complex and competitive, and rankings depend on factors outside any single agency's control. What we can promise is that we'll do the right work, be transparent about what's moving, and not lock you into a contract that benefits us more than you.
I already have a website management plan with you. Can I add local SEO?
Yes — and it makes a lot of sense to combine them. When we're already managing your website, adding local SEO means we can make on-site changes directly, without the back-and-forth of coordinating with a separate provider. Ask about bundled pricing when you reach out.
Ready to show up locally?
Let's talk about where you stand and what it would take to improve it.